Historical ROI reference
Non-LIVE GMV divided by ad cost for the period you entered. It is a record of platform performance, not a future setting.
Free GMV Max comparison tool
GMV Max ROI target calculator
Place historical non-LIVE GMV Max performance next to the per-order ROAS your economics require. The two numbers answer different questions.
✓ Historical reference✓ Cost floor✓ No data upload
Compare a period with one order
Historical fields are optional. Enter non-LIVE GMV and ad cost from the same period.
01 · Compare, do not conflate
Two useful but different numbers
A platform historical reference describes what occurred. A break-even or target-margin ROAS describes what an order needs after your costs.
Unit-economics floor
Break-even ROAS and target-margin ROAS use your price, fees, fulfilment and returns. They make the commercial constraint visible.
03 · FAQ
GMV Max ROI target questions
These definitions match the values the calculator shows.
What is the historical ROI reference?
It is historical non-LIVE GMV divided by historical ad cost. It describes the period entered; it is not a recommended GMV Max setting.
Why compare historical ROI with break-even ROAS?
Historical platform efficiency alone does not show whether an order is profitable. Break-even ROAS brings product cost, fees, fulfilment and returns into the comparison.
What if target-margin ROAS is not reachable?
The requested margin is greater than the available contribution after variable costs and returns. Adjust the commercial inputs before using that margin goal.
Does this calculator recommend a GMV Max target?
No. It shows a historical reference and transparent unit-economics thresholds; it does not invent a recommended range.
Monitor the movement
Connect performance to action.
Tec-Pulse monitors GMV Max signals so a comparison can become a timely review.