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Free creator sample planning tool

Will your creator sample plan break even?

Enter the costs and sales assumptions for a TikTok Shop sample campaign to estimate its investment, attributed GMV, break-even point and ROI.

✓ Uses your numbers✓ Free and private✓ No login required

Enter your campaign numbers

Use one consistent creator cohort and attribution window. Each sample package represents one creator.

Choose the currency used for every money field below. This is not tied to the page language.
Enter the number of creators who will actually receive a sample. One sample package equals one creator.
Use your actual product cost, not the retail price. If one package contains several products, add their costs together.
Include the outbound shipping fee, packaging and handling for one sample package.
Among all sampled creators, how many do you expect to publish? If 35 of 100 post, enter 35%.
Among all sampled creators, how many do you expect to generate at least one attributed order? If 5 of 100 do, enter 5%.
Enter the total attributed GMV expected from one creator who generates orders during your chosen attribution window.
Enter the percentage of attributed GMV you will pay to creators for this campaign.
After product cost, platform and payment fees, fulfilment, promotions and expected returns, how much of each $100 GMV remains before creator commission and sample cost?

All calculations run in your browser. Your inputs are not uploaded.

Fill in the fields or load the example to see the estimate.

How the estimate connects your numbers

The calculator follows the sample funnel from delivery to attributed sales, then subtracts the cost of running the sample campaign.

1. Samples sentYour sample quantity × product, shipping and packing cost.
2. Creators who postSamples sent × expected posting rate.
3. Creators who sellSamples sent × sales-generating creator rate.
4. Break-evenSample investment ÷ contribution left after commission.

Use the result to choose your next move

The output is a planning estimate. Change one assumption at a time to see which operating lever has the largest effect.

Improve the creator funnel

Compare the expected posting and sales-generating rates with completed cohorts. A better-qualified creator list can change both rates.

Protect the unit economics

Check product, packing, shipping, commission and return costs before increasing the sample quantity.

Review GMV with one window

Use the same attribution period for every creator so the average GMV is comparable with the rates.

Questions about filling in the calculator

These definitions help you find the right numbers in your creator or affiliate reports.

What should I include in sample cost?

Enter your actual product cost for one sample package, not its retail price. Add shipping, packing and handling separately in the next field.

What is the difference between posting rate and sales-generating creator rate?

Posting rate is the share of all creators who receive a sample and publish content. Sales-generating creator rate is the share of all sampled creators who generate an attributed order. A sales-generating creator should normally be part of the posting group.

Should the rates use all sampled creators as the denominator?

Yes. This keeps the sample funnel consistent: samples sent, creators who post, then creators who generate an attributed order. If your report uses a different cohort, convert it before entering the rate.

What is the difference between GMV and profit?

GMV is attributed sales value. Profit here is the contribution left after your stated product and operating costs, creator commission and the sample investment.

How do I calculate margin before creator commission?

For the same GMV period, subtract product cost, platform and payment fees, fulfilment, promotions and expected return losses from GMV. Divide the remainder by GMV, and do not subtract creator commission or this sample investment yet.

Which creator commission rate should I enter?

Enter the percentage you pay creators on attributed GMV for this campaign. Use the rate that applies to the product and creator offer you are planning.

What attribution period should I use?

Use one consistent reporting window, such as 30 or 60 days after the sample cohort receives the product. Apply the same window to the creator rate and average attributed GMV.

What if I do not have past sample data?

Load the example to understand the fields, then use a conservative working estimate. Run the calculator with a few plausible rates and replace assumptions with your own cohort data when available.

Why can expected creator counts be decimals?

The calculator multiplies the sample quantity by a percentage. A result such as 35 expected posting creators is an average expectation across similar campaigns, not a promise that part of a person will receive a sample.

Why might actual results differ?

Creators may post late or not at all, content quality and offer strength can vary, and attribution, returns and commission can change. Treat the result as a planning scenario and compare it with the completed cohort.

More TikTok Shop tools

TikTok Shop growth diagnosticFind the first constraint before scaling paid traffic.Creator outreach capacity calculatorEstimate the outreach work needed for a creator GMV target.Profit margin calculatorTranslate actual ROAS into profit per order.Break-even ROAS calculatorCalculate the ROAS floor for your order economics.

Keep your shop signals on track

Tec-Pulse helps sellers review GMV Max and shop performance changes over time.

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