Use ROI guidance in context
TikTok says ROI recommendations use market and historical campaign data. Use them as guidance alongside your profit margin and GMV goal.
Free GMV Max delivery check
Why is my GMV Max not spending?
Review the campaign signals that can affect GMV Max delivery and get a practical next step. Your answers stay in your browser.
Free · 2 minutes
No TikTok login
No data upload
A quick campaign check
Tell us what is happening in your campaign.
Campaign age is measured from creation.
Your result
Complete the check to review your campaign.
You will get a concise campaign summary and practical next steps.
01 · TikTok guidance
GMV Max delivery basics
These points summarize TikTok's published GMV Max guidance. Your in-platform recommendations remain the most relevant reference for your shop.
Review ROI and budget together
TikTok notes that less competitive ROI goals can restrict spending and GMV growth. It also provides shop-specific budget recommendations during setup.
Keep eligible creative available
GMV Max can use approved organic, affiliate and paid content, but only content authorized for ads can run as an ad.
02 · Know the boundary
What a browser-only check cannot confirm
Current delivery status, product eligibility, creative-level delivery and in-platform recommendations need authorized account data.
Delivery status
This check cannot see account balance, review status, campaign scheduling or other account-level delivery signals.
Creative availability
Your answer cannot confirm whether every asset is authorized, eligible or currently receiving delivery.
ROI recommendations
This check does not replace TikTok's current recommendation or your own margin and growth requirements.
03 · Practical answers
GMV Max not spending FAQ
Answers below follow TikTok's published GMV Max guidance.
Why might my GMV Max campaign spend slowly?
TikTok recommends reviewing campaign and product availability, the ROI target, budget, and the supply of authorized creatives. Account-level delivery status is needed to confirm the exact cause.
Should I use TikTok's recommended ROI?
TikTok says its ROI recommendations use market and historical campaign data. They are guidance rather than a requirement, and the final target should reflect your business situation, profit margin, and GMV goal.
Can an ROI target affect GMV Max spending?
Yes. TikTok explains that less competitive ROI goals can restrict campaign spending and GMV growth. Review the platform recommendation and your business requirements before making a change.
Why do creative permissions matter?
TikTok says only creatives authorized for ads can be used as GMV Max ads. Check connected TikTok accounts and ad authorization when useful content is unavailable to the campaign.
What can Tec-Pulse add after this check?
With authorization, Tec-Pulse can inspect account-level campaign, product, creative and delivery signals that a browser-only check cannot access.
Move from clues to evidence
Connect the campaign to a deeper check.
Tec-Pulse can read campaign, product, creative, category and historical-action signals after you authorize your account.