Compare completed cohorts
Use real posting and sales rates when you have them; assumptions are temporary planning inputs.
Free Malaysia creator planning tool
Will your creator sample plan break even?
Use your TikTok Shop Malaysia sample costs, creator rates, attributed GMV and margin to estimate the campaign investment, break-even point and ROI.
✓ Uses your numbers✓ Free and private✓ No login required
Enter your campaign numbers
Use one creator cohort and attribution window. Each sample package represents one creator.
Fill in the fields or load the example to see the estimate.
How the estimate works
The tool connects samples to posting and sales, then subtracts the sample investment from contribution after commission.
Samples sentQuantity × product, shipping and packing cost.
Creators who postQuantity × posting rate.
Creators who sellQuantity × sales-generating rate.
Break-even GMVSample investment ÷ contribution after commission.
Questions about the fields
Use your creator or affiliate report and keep the cohort and attribution window consistent.
Protect contribution
Check all per-sample and per-order costs before increasing the sample quantity.
Read GMV with margin
Revenue alone does not show whether the samples create contribution after commission.
Creator sample questions
What should I include in sample cost?
Enter the actual product cost for one sample package, not the retail price. Add shipping, packing and handling separately.
What is the difference between posting rate and sales-generating creator rate?
Posting rate is the share of all sampled creators who publish. Sales-generating creator rate is the share of all sampled creators who generate an attributed order.
How do I calculate margin before creator commission?
Subtract product, platform, payment, fulfilment, promotion and expected return costs from the same-period GMV, divide by GMV, and do not subtract creator commission or sample cost yet.
What if I do not have past sample data?
Load the worked example, then use a conservative assumption. Replace it with your own creator cohort data when available.
Why can expected creator counts be decimals?
They are mathematical expectations from your sample quantity and rates, not a promise of actual people or orders.
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