Your shop is not growing. Is paid traffic actually the next thing to buy?

Views alone do not prove purchase intent. If viewers are clicking through but not ordering, look first at the product page: proof, price, delivery, variants and the reason to buy now.

No views is usually a discovery and content-distribution problem. Confirm listing health and stock, then publish more product-led videos and seed creator content before assuming ads are the answer.

There is no fixed timeline. New shops need enough qualified traffic and a convincing offer to produce a signal. Use the first weeks to validate the hero SKU and creative angles, not to judge scale.

Usually not as the first move. Ads can accelerate a working offer, but they cannot repair weak content, unclear value, poor trust signals or unreliable fulfilment.

It can be useful once one SKU has reliable stock, a healthy shop, enough video assets and a testable margin. A new shop without those foundations should establish them first.

Use a budget that can run long enough to learn from a single SKU and a small creative set. Define the maximum acceptable seven-day learning spend before launch.

Organic orders are a helpful proof point, but the real requirement is evidence that the listing, fulfilment and content can convert qualified attention.

Start with several distinct, product-led videos — not variations of one clip. Around 3–5 strong options is a practical minimum for a controlled test; more angles help you learn faster.

Ads can reveal whether qualified traffic is the missing piece. They cannot make an uncompetitive offer, untrusted store or weak product page convert on their own.

Check eligibility, inventory, product approval, budget, target efficiency and the number of usable creatives. If all are in place, review whether the system has enough competitive signal to find buyers.